I help brands move from “content” to presence, by designing their narrative, aesthetic direction and overall experience.

Main Pillars

1. Narrative

  • brand story
  • tone of voice
  • positioning

2. Aesthetic Direction

  • visual identity
  • atmosphere
  • references, textures, mood

3. Experience

  • how the brand is lived
  • content
  • physical/digital touchpoints

While my work is deeply rooted in food, travel and sensory storytelling, I collaborate across industries… applying the same level of depth, atmosphere and narrative clarity to any brand or project.